Social Media

Cursed Chronicles

2024 – 2025

A two-semester university project — a 2D animated fairy-tale series in horror style, developed by a team of five. My responsibilities spanned storytelling, background design, first draft sketches, social media marketing, and sound design.

Grade 1.3 (German GPA, 1.0 = best)

Concept & Strategy

Cursed Chronicles is a 2D animated horror fairy-tale series developed as a university Projektstudium. The social media strategy was built to grow an audience from scratch — establishing the series' dark, editorial tone before the films were released.

Content pillars spanned teaser posts, behind-the-scenes glimpses, character reveals and release announcements. Every post was designed to deepen the world and build anticipation, staying true to the unsettling aesthetic of the series.

Logo & Mark

Primary

Primary Logo Wordmark · two-line lockup

Logo in Use Applied · Instagram post

Colour & Typography

Typography

Logo / DisplayNyx Std

Body / UIBebas Neue Pro

Colors

Black#000000

Dark Grey#3C3D3C

White#FFFFFF

Slate#596769

Muted Purple#715E7B

Dark Wine#502533

Slate Blue#4A6F78

Navy#323877

Layout Principle

Dark & Dramatic

Near-black backgrounds with high-contrast typography. Deep purples, wines and navies as selective accents — used sparingly to amplify tension. Compositions lean heavily on negative space and diagonal crops, giving every post a cinematic, unsettling quality consistent with the horror fairy-tale world.