Social Media

Happy Fit

2023 – heute

Ongoing social media management for Happy Fit — a fitness studio group with four locations in Germany. Responsible for the full creative process, including concept development, content strategy, filming, editing, graphic design and copywriting.

As a certified fitness trainer working at the studio, I also contributed fitness expertise by creating educational content and translating training knowledge into engaging, member-focused posts. All campaigns, visuals and content were developed and produced independently.

happy_fit_singen happy_fit_radolfzell happyfitpremium.de happy_fit_leipzig

Concept & Strategy

Happy Fit's social media presence is built around warmth, accessibility and community. The strategy unifies four studio locations under one consistent visual language while keeping content relevant and local for each audience.

Seasonal campaigns, educational fitness content and product highlights form the content pillars — designed to serve both new and existing members and grow organic reach across Instagram.

Logo & Mark

Gold & Green

Logo · Gold Pre-existing logo

Logo · Green Pre-existing logo

Brand Mark · Gold Pre-existing mark

Brand Mark · Green Pre-existing mark

Color & Typography

Typography

Headline FontBebas Neue Pro · Expanded Bold

Body FontBebas Neue Pro · Middle

Colors

Black#000000

Gold#FEC503

Green#4D7D38

White#FFFFFF

Layout Principle

Content First

Clean, high-contrast layouts with strong typographic hierarchy. Accent colour follows the studio identity — gold or green depending on which studio the content is created for. Posts follow a consistent grid structure, alternating between full-bleed imagery and text-driven cards to maintain rhythm across the feed.