Noordlicht
2026Complete rebranding for Noordlicht — a nordic-inspired café in Schaffhausen. New logo, custom icon set, brand patterns, social media templates, a redesigned menu card, outdoor advertising and a matching website. The identity captures the warmth and quietude of Scandinavian design: clean, considered and inviting.
This is a student project created during my exchange semester in Art Direction. Noordlicht and its owners have no affiliation with this work — all brand rights belong to them. Created for educational purposes only.
Concept & Strategy
Noordlicht — Northern Light. The brief was to create a new visual identity that felt rooted in nordic tradition while speaking to a modern, urban audience. The result is a cohesive brand system built around warmth, craftsmanship and simplicity — from a custom typeface and hand-drawn icon set to social media templates, print collateral and a fully responsive website. Every touchpoint, from the menu card to the Instagram grid, feels part of the same considered world.
Logo & Mark
Primary & Variants
Color & Typography
Generous whitespace anchors every touchpoint — content breathes rather than competes. The custom Noordlicht typeface carries warmth in headlines while Inter keeps body text clean and legible. Deep blue is used sparingly as a high-contrast accent, with the off-white cream setting a calm, airy tone throughout the entire brand system.
Icons & Patterns
13 Custom Illustrations
Social Media
Instagram Templates
Print & Collateral
Menu · Stamp Card · Save the Date
Outdoor
MUPI · Bus · City Poster
Mockups
Brand in Context
Website
Live Project
The site was built mobile-first — every layout decision starts from the smallest screen and scales up. Navigation collapses to a clean burger menu on mobile, sections reflow to single-column layouts and images are optimised for fast loading across all breakpoints. The result is a consistent, warm experience whether the user arrives on a phone, tablet or desktop.