— good things take time.
A university project — brand extension for Ricola — a new product line built around the simple idea that everyone has a favourite flavour, but nobody can pick just one. The Ricola Mix brings together the full range of herb varieties in a single pack. A small, cohesive visual identity developed around the concept of variety, together and Swiss craft.
Brand extension for Ricola — a new product line built around the simple idea that everyone has a favourite flavour, but nobody can pick just one. The Ricola Mix brings together the full range of herb varieties in a single pack. A small, cohesive visual identity developed around the concept of variety, together and Swiss craft.
Everyone loves Ricola — but choosing just one flavour has always been the challenge. The Mix was born from this insight: a new product line that celebrates variety and brings all the beloved herbs together in one pack.
The identity extends the existing Ricola visual language into new territory: playful without losing the brand's Swiss heritage. A modular system of herb illustrations, a multi-flavour colour palette and packaging designed to stand out on shelf while remaining unmistakably Ricola.
Design principles and layout rules will be documented here.